Marketing & Promoting Your Website

OK so you have a website, and now you're looking for ways to attract more targeted traffic to it? We can help.

There a literally hundreds of ways you can promote your website, many of which you an do yourself for free. This all takes time and effort but when combined will help you drive high quality traffic to your site.

21 Top marketing tips for your website

• Put your web address everywhere - letter heads, vehicle livery, business cards, t shirts and all your advertising. OK that's an obvious one but it has to be said!
• Keep adding content to your website as often as possible
• Choose a memorable domain name
• Improve your page titles so they at least contain your keywords relevant to the page content
• Submit your site to niche directories
• Distribute articles about your field of expertise
• Write a lively blog, and comment on other blog's
• Be helpful in forums always quote your URL
• Remove broken links
• Use reliable hosting
• Join Business Associations
• Write free reports or white papers
• Be outrageous or controversial
• Syndicate your material
• Position yourself as an expert in your field
• Use offline advertising
• Use social networking
• Create a funny video and post it on youtube
• Use a signature file in all postings & email
• Add an 'email page to friend' feature on your site
• Start an affiliate program

Ok so there's plenty for you to be getting on with! Now do you want some seriously highly targeted traffic right our of the gate? There only one way to do this on a reasonable scale. Guessed it yet? You've got it.. Google Adwords.

On average 90% of web traffic to your site will come from a search engine. There are thousands of search engines of which you probably have heard of about ten. Google accounts for over 80% of all this traffic, so making the choice of where to start is easy! Plus in our opinion they do it the best, and that's why they're on top.

What is Google Adwords and how can it help me?

• Keywords are what people search for on Google. For example you might search for "car parts"
• Your ad appears beside relevant search results. You only pay when someone clicks on your ad, and the amount you pay you control.
• You create your ads and choose the keywords or phrases that related to your business.
• When people search on Google using one of your keywords, your ad may appear next to the search results. Now you are advertising to an audience that is already interested in you.
• People can simply click on your ad to make a purchase or learn more about you.

Can I setup my adwords myself?

Yes you can of course create and manage the entire campaign yourself, but please be aware that google will happily keep taking your money for every click, and if you make a mistake with the bidding or keywords chosen you could waste money fast. If you are set on doing it yourself make sure you have read a couple of the many books out there on adwords, before you start. Find some great google books here in our Amazon store >

If you want to get it right first time we suggest you seek help from a specialist, the initial outlay should be paid back to you in savings and increased earnings many times over.

Provide Online specialising in adwords campaigns and for a fixed fee will create an effective campaign saving you time and money from the outset.

What we can do to assist your adwords campaign

• In depth research into your market to establish a broad set of keywords and phrases
• Create compelling and effective ads to target your chosen keywords
• Create a suitable budget and eliminate ineffective keywords early on to prevent wasted clicks
• Split test multiple ads to discover the most effective wording from the start
• Use tried and tested insider-secrets to increase your ROI
• Add tracking to your website so you can see your exact cost-per-conversion for each keyword (very important)

To talk to a Provide Online adwords specialist please contact us

Other types of online marketing we have experience in

• Email marketing
• Banner advertising
• Myspace, Facebook, Yahoo and many other social networking profiles
• Blog Creation
• Copy writing (blog's, ads, press releases etc.)